As David Ogilvy, the “Father of Advertising,” once said, “A good advertisement is one which sells the product without drawing attention to itself.”

Customer perception of a product or service not only impacts your direct business but potential customers too. Small businesses should stay on top of unique or interesting ways to keep customers engaged.

Instagram's Highlight is probably one of my favourite features on Instagram. I've seen brands online use this feature to market their products and services. Add story to the Instagram Highlight, extends the life of the story which is usually from the usual 24-hour timespan to as long as you would like it to be shown on your profile. In this blog post, I highlight 4 amazing ways to use Instagram Highlights to promote your products and services.

I know how hard it is to come up with clever Instagram Bios, especially for business. Your Instagram bio is a great way to leave a good first impression and should be impactful. Your Instagram bio can include a brief self or brand description, contact info, emojis and hashtags.

Going live can be nerve-wracking but trust me, it gets easier and easier every time. Going live on Instagram is a great way to connect with your audience, they can interact with you, ask you questions and receive answers in real time.

Struggling with your Instagram account? Not getting the results you want? You're probably making one or all three of this Instagram mistakes. Keep reading to learn more about the three common Instagram mistakes and learn how to correct them.