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How To Create Subliminal Messages In Ads

As David Ogilvy, the “Father of Advertising,” once said, “A good advertisement is one which sells the product without drawing attention to itself.”

Customer perception of a product or service not only impacts your direct business but potential customers too. Small businesses should stay on top of unique or interesting ways to keep customers engaged.

Subliminal messages are one way to do so. Consider massive companies like Amazon or FedEx and ads you’ve seen that, without even knowing, shifted your idea of that brand. Subliminal ads come in many forms, yet aim to tap into your subconscious mind. From hidden things in a logo or an ad with a double meaning, subliminal messages are both clever and across many mediums.


For more on subliminal messages in ads, the infographic by Valpak explores how subliminal messaging works. It provides famous company examples and practical tips for how your small business can apply this method to your own customer interactions. Keep your customers excited and engaged, wondering what your business is going to do next!

Image by Valpak.com

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